Over the last four years at LexBlog, I have had numerous conversations with both lawyers and marketing folks around the benefits of blogging. Most often, especially when talking with marketing or biz dev folks, I find that we end up discussing how to help lawyers understand the benefits of blogging and the profound impact it… Continue Reading
Category Archives: Legal Marketing
Subscribe to Legal Marketing RSS Feed10 Do’s and Don’ts for First Time Conference Goers
Posted in Business Development, Legal Marketing, NetworkingLast month, I joined my conference-savvy co-author Kara at the Legal Marketing Association’s National Conference in Las Vegas. Although I’ve been to numerous large events for various associations, this was my first major conference experience, and I would be lying if I said I wasn’t a bit nervous. But, meeting my clients face to face,… Continue Reading
Stand Out in the Digital Age: Tell a Story
Posted in Internet, Legal Marketing, Relationships, Social MediaI just returned from the LMA Northwest Chapter lunch program and find myself extremely inspired to blog after listening to Hanson Hosein’s presentation on the importance of storytelling in the digital age. As most of us recognize and as Hanson pointed out, traditional media is having a hard time keeping up. Social media has given… Continue Reading
Recap: 2012 LMA Technology Conference West
Posted in Business Development, Legal Marketing, Relationships, TechnologyOn October 11th, I had the opportunity to attend the 2012 LMA Technology Conference West in San Francisco, which attracted attendees from all over the U.S. as well as Canada, the UK and Asia. Over the course of the day, the sessions were divided into three tracks: small & solo, technology trends and driving value…. Continue Reading